Meta Soundness - Graphic Standards Manual
The Development and Branding of Meta Soundness.
Graphic Standards Manual
ABOUT US
CONTENTS
Mission Statement
3
Mission Statement
4
Primary Logo
Our mission is to empower women to embrace change through various modalities that enrich the mind, body and soul to achieve serenity and self-acceptance to value their true selves.
6
Acceptable Logos
7
Staging of Logo
8
Preliminary Logos
10
Treatment of Logos
12
Tagline & Slogan
14
Typography & Stationery
Product
16
Campaign
18
Graphic Standards Manual
2
3
IDENTITY
Primary Logo
Primary Logo Grey-Scale
The Logo can be used at a grey scale from its original form, but requires approval from our compliance department. Then and only then can the grey-scale logo be displayed or used. On the other hand, white on a greyscale is not acceptable at anytime, the color logo must be utilized.
Original Color Logo converted to Greyscale
The original drawing of the butterfly and oil drops were created in adobe illustrator with gradients. Three colors are used within the lettering of the logo, green, lime green and a rich black. The UR in the tagline contains a .25 stroke of the green. The green color was sopt picked from the butterfly’s body. The lime green was spot picked form the drop of oil.
R=0 G=104 B=56 R=210 G=202 B=40
Pantone 3500 CP Pantone 4232 CP
C=60 M=20 Y=20 K=100 C=90 M=30 Y=95 K=30 C=21 M=9 Y=100 K=0
Acceptable with Approval
R=0 G=15 B=17
Graphic Standards Manual
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IDENTITY
Primary Logos
Staging of Logo
Acceptable
X
X
X Height of “M”
Image, Name and Tagline
Image and Tagline
X
X
Image Only
Graphic Standards Manual
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IDENTITY
Preliminary Logos
Preliminary Logos
The concept for this logo was to incorporate part of the hand from the previous company name, “Healing Hands and Wellness.” However, outgrowing and evolving within her industry the owner desires to convey a deeper sense of healing within the concept of her logo. Hence, the butterfly which is a symbol of metamorphosis.
The concept with the hand with no color utilizing an outline scketch.
The butterfly was the main concept of this logo signifying the process of transformation which at this time the owner welcomed. The oil drops are part of her healing process in therapy using essential oils in exchange of the hand. However, the butterfly was too small overshadowed by the drop of oil.
The concept of the butterfly with outline scketches of the oil drops.
Graphic Standards Manual
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9
IDENTITY
Proper Treatment of Logo
Improper Treatment of Logo
The intergrity of the logo must be upheld at all times therefore changing the shape or color is considered as defiling the logo.
Secure- UR -Serenity
Image, Name and Tagline
Image, Name and Tagline
C=90 M=30 Y=95 K=30
R=0 G=104 B=56 Pantone 3500 CP
C=21 M=9 Y=100 K=0 R=210 G=202 B=40
Distorting Shape
Distortion of Color
Pantone 4232 CP
C=60 M=20 Y=20 K=100
Neither of the above designs are acceptable.
Image and Tagline
R=0 G=15 B=17
Image Only
Logo Can be used in four different forms depending the need as indicated above. The name and tagline is available for proper placement of hierarchy.
Graphic Standards Manual
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IDENTITY
Slogan
Tag-line
Secure- UR -Serenity
Supporting Women to Discover Harmony Within
As an entrepreneur and therapist specializing in Myofascial Release by John Barnes, Nicole is always in search of unique and innovative solutions for her clientele. Hence, the evolution from “Healing Hands Massage and Wellness” to “Meta Soundness.” Nicole has mastered her expertise and has discovered various holistic modes to empower women through self-healing to secure their serenity; thus, the tagline, “Secure UR Serenity.”
What makes Meta Soundness special and unique is the support provided by an expert therapist whose main focus is empowering woman. Through proper research and collaboration Meta Soundness meets the needs of women for an improved and healthier lifestyle.
“A commitment to wellness is not when we are sick but, to maintain our wellbeing.” - Nicole Leone.
The slogan clearly defines the tagline, Secure UR Serenity. The Logo, the tagline and the slogan work together as one.
Graphic Standards Manual
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IDENTITY
Typography
Stationery - Business Card - Envelope
ABCDEFGHIJKLMNOP QRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789 ABCDEFGHIJKLMNOP QRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789 ABCDEFGHIJKLMNOP QRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789 ABCDEFGHIJKLMN OP QRST UVWXYZ abcdefghijklmnopqrstuvwxyz 123456789 ABCDEFGHIJKLMNOP QRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789
Avenir LT Std 65 Medium Avenir is used in the tagline in large caps. It is also utilized within the stationery.
Avenir LT Std 45 Book Oblique
Avenir is used in the Logo in lower case. It is also utillized within the stationery.
Avenir LT Std 55 Roman
Avenir is utilized soley in the Business Card utilizing large and small caps.
Mayence Premium Regular
212 Greenway Rd. Lido Beach, N.Y. 11561
Great Vibes Regular Great Vibes is used with the tagline in the logo and in the stationery. The font is used in the logo and within the staionery. Soley two large caps are utilized to create definition and maintain clarity.
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15
Product
Product
Mind - Body - Soul
Supporting Women to Discover Harmony Within
Graphic Standards Manual
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17
Campaign
Campaign
eta oundness
Supporting Women to Discover Harmony Within
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19
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