Meta Soundness - Graphic Standards Manual

IDENTITY

Preliminary Logos

Preliminary Logos

The concept for this logo was to incorporate part of the hand from the previous company name, “Healing Hands and Wellness.” However, outgrowing and evolving within her industry the owner desires to convey a deeper sense of healing within the concept of her logo. Hence, the butterfly which is a symbol of metamorphosis.

The concept with the hand with no color utilizing an outline scketch.

The butterfly was the main concept of this logo signifying the process of transformation which at this time the owner welcomed. The oil drops are part of her healing process in therapy using essential oils in exchange of the hand. However, the butterfly was too small overshadowed by the drop of oil.

The concept of the butterfly with outline scketches of the oil drops.

Graphic Standards Manual

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